Last week I had the pleasure of working with a client to find the perfect gift for his wife for their 50th Anniversary. While many clients have clear visions of what they want, how much they want to spend and the overall goal of their purchase, this client just wanted something that was worthy of his partner of 50-plus years and something that would become a legacy piece for the family. A friend directed him to a jeweler in New York City, but after reviewing the pieces he still wasn’t sure he was looking in the right direction. Thankfully the client remembered a presentation we had given about buying smart and considering asset value in all purchases. After sharing his story with me, he asked the most important question: “Can’t I find something that has long term asset value as well as emotional value?”
We determined the pieces he was initially considering were incredibly overpriced and not representative of the quality nor uniqueness for this special occasion. We also noted that the pieces were not signed, they did not have laboratory certificates on the stones and the prices were way above market value. After much discussion about his wife’s passions and style, we put together a list of options that genuinely represented who she was and the history they had built together on their 50th Anniversary. We were with him through each step of the process, from setting up private viewings and arranging hand-carried delivery to providing insurance appraisals—and each piece was hand-selected and vetted by the Pall Mall Art Advisors team of advisors and gemologists.
I have known clients to spend months considering the purchase of a new home or new car. They consult friends, family, advisors and look into statistics on the best model, miles per gallon, and resale value. But when it comes to buying gifts, they will buy a $75,000 necklace or a $120,000 painting without due diligence and analytics. Luckily, that is why we are here for you. And I am grateful for the opportunity to share in these special moments… and assure that they are moments to last a lifetime.
— Kate Molets, Southeast Regional Director