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In this interview with artnet's Katya Kazakina, Anita Heriot (President, Americas) brings a grounded perspective to a market moment that has taken many traditional art professionals by surprise. While global collectors shift significant capital into trading cards and other sports assets, she illustrates how these objects now sit alongside blue‑chip art within sophisticated collections. Her experience advising on a portfolio that paired Rothko and Warhol with high‑value cards shows how quickly this category has matured into a serious financial holding. Her description of colleagues asking, “What are trading cards?” captures the speed of the market’s rise and the need for informed guidance as collecting expands beyond its historical boundaries. Anita’s anecdote underscores a broader point: sports collectibles have become a structural part of wealth planning, not a fringe curiosity. Her perspective highlights how value can accrue outside traditional art channels and how clients are diversifying across cultural assets with clear market momentum. In doing so, she helps bridge the knowledge gap between the art world and this fast‑moving segment, offering calm clarity at a moment when trading cards are commanding prices once reserved for established, institutional‑grade art.
Read more: https://news.artnet.com/market/sports-memorabilia-market-1986946
Anita Heriot is President of The Fine Art Group, Americas, where she leads national partnerships and manages key relationships with high-net-worth individuals. A seasoned expert in the secondary art market, Anita specializes in blue-chip artists, American art, German Expressionism, and Post-War Contemporary art. Anita joined The Fine Art Group through its 2021 acquisition of Pall Mall Art Advisors, a firm she founded in 2012. Her earlier career includes senior roles at leading auction houses, where she served as Director of Appraisals and held various specialist positions. A nationally recognized speaker, Anita has presented at events including the Barron’s 100 and 500 Summits, YPO gatherings, and over 30 Tiger 21 chapters. She is frequently featured in the media and holds degrees from Bowdoin College, the University of London, and New York University.
